Samantha Cole’s Resume
Where others may see a broken process, I see an opportunity. Through my experience in a variety of industries and operations roles, I have learned the value of clear communication that meets the needs of all stakeholders. I use this knowledge to dive into new technologies, collaborate with teams to understand their needs and objectives, and build solutions that work.
If you would like to connect or request my resume, please contact me.
Experience
Marketing Operations Manager, AI & Enrollment Enablement
Covista (formerly Adtalem Global Education), Higher Education
4/2023-7/2026
Spearheaded Marketing AI adoption through self-directed expertise in Microsoft Copilot, Copilot Studio, Power Apps, Power Automate, Dataverse, and AI-enabled workflow design -- first in the organization to build at this level.
Designed and launched a scalable Content Operations Intake solution, serving as strategist, product owner, process architect, designer, and change manager from concept through implementation. Introduced governance controls and reporting capabilities where none previously existed.
Conducted stakeholder discovery, requirements gathering, process mapping, and future-state design to standardize intake processes, reduce rework, improve efficiency, and enable automation across departments.
Led implementation and adoption of Referral Rock, launching the organization's first large-scale referral campaign -- results exceeded targets with a 52.9% increase in referral volume over baseline within one month.
Expanded and automated reputation management operations through automation, governance, platform administration, and executive reporting, increasing review volume by 307% in 6 months.
Developed rollout and adoption strategies including training, communications, documentation, feedback channels, and change champion networks. Earned 6 organizational awards and peer recognition honors.
Director of Service Delivery
Persado, a B2B AI SaaS Company
6/2022-1/2023
Directed North American Service Delivery operations for a B2B Marketing AI SaaS organization, directly managing
frontend developers, marketing automation specialists, and QA managers across a prestigious client base.
Built relationships across the sales organization, communicating upcoming work and support capabilities for greater client support and cross-functional partnership; used this information to inform team training direction, supporting client experience and team career growth.
Collaborated with global leadership to redefine Service Delivery structure, establishing a channel-focused agile model
enabling greater cross-timezone coverage, team collaboration, and defined career growth paths.
Developed and led change management and communication strategy throughout organizational redesign, partnering
with the EMEA Director of Service Delivery and executive stakeholders.
Created a team engagement and culture strategy including monthly knowledge-sharing sessions, skip-level 1:1s, and
a proposed Culture Club to address pre-existing team engagement challenges.
Global Owned Channel Lead, et al.
PayPal, B2B and B2C FinTech
Global Omni-Channel Dev Lead
Global Email Channel Dev Team Lead
Marketing Specialist (Frontend Developer)
Frontend Developer
Contracted through G1440 Staffing for PayPal
2/2015-6/2022
Led Global Owned Channel Excellence production teams producing all marketing campaigns across email, web,
push, and display channels, with emphasis on process development, troubleshooting, and compliance.
Served as project lead for machine learning implementation across owned channel marketing strategies,
collaborating with Performance Marketing, Engineering, Decision Science, and executive leadership.
Partnered with brand and engineering teams to develop email templates for the 2022 PayPal brand refresh across
multiple regions, from concept to production (Figma, HTML, CSS, Azure DevOps).
Led a global team of 50+ developers producing campaign assets across all paid and owned channels, including
email, push, SMS, and display marketing.
Implemented a unified publishing process for all marketing campaign requests across paid and owned channels, in
collaboration with engineering and the VP of Enterprise Channel Management.
Led a global team of 80+ email developers through significant organizational transformation, leading a shift
from a multi-month waterfall model to a 10-day agile turnaround for all marketing campaigns.
Served as Change Champion during an intense period of organizational change, helping establish new team culture
and define new global processes and ways of working.
Led design and implementation of a modular email builder to enable shortened turnaround times, addressing marketing, technical, and design needs, including cross-client rendering requirements, regions, and languages, and automated application of legal disclaimers and specific modules determined by campaign type at project submission.
Frontend developer for all PayPal Credit email campaigns and landing pages, coding 70+ email versions per
month while developing processes to address volume, compliance, and efficiency needs.
Supported as a lead for CRM/ESP migration from eDialogue/Zeta to Epsilon Harmony.
Introduced mobile-first email design to executive leadership, marketing teams, and agency partners -- effectively
establishing a new company standard addressing customer experience, accessibility, and compliance.
Managed vendor relationships with Email Service Provider/CRM and agency developers.
Email and web developer supporting PayPal Credit marketing operations.
Coded up to 70 emails per month (PSD to HTML)
Supported legal and servicing email campaigns, and monthly updates of credit disclosure web pages.
Web Content Specialist
MedStar Health
6/2013-2/2015
Web development, UX improvements, and analytics reporting across 10 MedStar Health entities.
As part of the Corporate eHealth Team, consolidated 16 standalone hospital and office websites into a single unified MedStar Health brand
experience, from various web platforms to WordPress.
Awards & Accolades
Covista/Adtalem
2/2026: Marketing Shout-Out Nomination, recognized for innovative thinking by a peer.
9/2025: “Growth With Purpose” Atalem Excellence Award, issued by executive leadership for transformational project leadership.
9/2024: Adtalem Excellence Award, issued by executive leadership for driving reputation management strategic excellence.
4/2024: Adtalem Excellence Award, issued by executive leadership and recognized by peers for leadership and implementation of referral program strategy.
3/2024: Change-Maker Award, issued by executive leadership for a project proposal selected for implementation.
3/2024: Spark Award, issued by executive leadership for proposing a unique transformation project for the organization.
PayPal
2021 (est.): Quarterly Culture Champion Award, awarded by marketing leadership for exemplifying and driving a positive team culture, including virtual event organization for a global team during a pandemic.
2018: Spot Award, granted for driving marketing operations and compliance initiatives during a transformational change to the credit business.
2017: Marketing Spotlight Award, nominated by a peer and selected by leadership for technical skillset, operational excellence, and “flexibility while managing a complex and constantly changing workload.”
Education
B.A., eBusiness
Towson University
A business degree with a focus on the intersection of business and technology. The Bachelor of Arts designation recognizes completion of the degree program, with additional coursework in a foreign language (advanced French).
Graduate Coursework
Towson University, Penn State University
Strategy Implementation & Change
Strategic Leadership
Global Strategic Management
Fundamentals of Computer Programming & Data Structures
Information Technology Infrastructure
Information Systems Security Vulnerability & Risk Analysis
Certifications
Hubspot AEO Marketing
Hubspot Email Marketing
Hubspot Digital Marketing
Additional Experience Summary
Work Experience
Solar Energy World/HomeFix Corporation: functioned as a team of one, developed and implemented an SEO, social media, and website strategy, and planned PR educational campaigns with area schools.
PeopleFirst/Rehabcare: patient transportation to and from inpatient residence to physical therapy appointments, maintaining and updating patient medical records.
Fire Museum of Maryland: interned to develop and implement a social media and web strategy, generating community awareness and excitement for revenue-driving events in advance of the museum’s open season.
Upper Chesapeake Medical Center: assisted the nursing manager with daily preparatory and administrative work, such as communicating and updating patient records from other practices, maintaining homecare supplies, and preparing supplies from maintained stock for homecare nurses.
Volunteer Experience
Girl Scouts of the USA:
Troop leader (5 years) planning and leading educational and adventurous experiences for Daisies-Juniors, and starting additional Daisy troops while recruiting new volunteer leaders to support girls in the community.
Service Unit Communications Lead, establishing digital marketing and social media for troop and community communication, event planning, fundraising, and support of community events.
Service Unit Cookie Chair, managing digital transactions for all troops during the annual cookie fundraising season and managing inventory and financial records for troops in the service unit.
Service Unit Cookie Cupboard Manager, managing the physical inventory (cookies) for York County during the cookie fundraising season, enabling local troops to access inventory for fulfilling orders and stocking cookie booths.
Skills & Platform Proficiencies
I firmly believe that an understanding of functions and logic is more important than specific expertise in certain platforms, as much of this experience is transferable across technology stacks. I have consistently demonstrated that I can quickly adapt, pivot, and master new technologies throughout my career, so if you have a question about a platform not listed, feel free to ask. Please find a sample of familiar technologies and skills below.
General Skillset
Automation
AI Enablement
Change Management
Cross-Functional Leadership
Digital Transformation
Operational Excellence
People Leadership
Presenting/Public Speaking
Prioritization
Process Architecture
Process Development
Process Documentation & Governance
Process Optimization
Product Management
Project Management
Stakeholder Management
Technical Skillset
Adobe Workfront
Azure DevOps
Canva
Claude/Claude Code
Copilot 365
Copilot Studio
Customer Journey Mapping
Dataverse
Development Experience: HTML, CSS, JSON, C++, PHP, Power Fx
Display Advertising
Eloqua
Epsilon Harmony
Figma
Hubspot
JIRA
Mailer Lite
Microsoft Office (ie: Word, PowerPoint, Excel)
Personalization Studio (custom CRM)
Power Apps
Product Requirements Mapping
Product Roadmap
SEO
SharePoint
Smartsheet
Squarespace
Trello
Wix
WordPress
Wrike